Hunting is being rebranded by YouTubers

There was a strict formula for hunting shows on television twenty years ago. In order to add drama, a narrator narrated the video as it followed the hunters tracking the animal. Hunts always appeared to unfold smoothly, and the hunters always ended up with an animal.

Casey LaVere was offended by this approach. His lifelong passion for hunting led him to see that hunting was much more difficult than he realized. It’s okay to miss sometimes. There were times when you saw nothing. Besides that, he understood that hunting was much more than simply harvesting animals-and that is why he loved it so much.

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Hence, he launched a YouTube channel called Hushin (“hunting plus fishing”) to present viewers with a more honest approach and, hopefully, challenge a few long-standing misconceptions about those activities that defined his life. I wanted people to be able to see everything and be by my side,” says LaVere.

As a result, by 2018 the channel was thriving thanks to business partners Brian McElrea and Eric Chesser. With its honest approach, Hushin created great content, partnered with like-minded brands, and reached a wide audience. It wasn’t understood by everyone, though. “A lot of people just thought hunting was you drive through the woods and kill all the animals you see and then you go home,” LaVere says. LaVere and many others were living a holistic, healthy lifestyle that outsiders perceived as dated blood sport.

In order for the channel to be successful, this gap had to be bridged. Hushin was built around three pillars: inspiring new people to hunt and fish, bringing attention to conservation and access, and giving back to the community by becoming good stewards. In the beginning, there was no doubt. The best remedy for any illness is standing on top of a remote ridge out in the wild, flipping through a fly book or listening to elk bugles, says McElrea. Having this experience and doing something you haven’t done before is what we want for more people.

In short, hunting disappears if we do not have a healthy public land system and a healthy wildlife. McElrea says that hunters have always been at the forefront of conservation, but now the enclave is aging. Hushin wants to inspire the next generation of hunters. In addition to content, they are also working on the ground. Hushin recently applied for a grant to help plant 15,000 sage saplings in Idaho in cooperation with the Bureau of Land Management and hunting brand First Lite. Elk and mule deer rely on sage for winter food, and Hushin will plant the new vegetation when the grant comes through.

In addition to giving back and supporting the community, Hushin holds a raffle each year, and the proceeds are used to support one of their favorite causes. An annual donation of $10,000 went toward the building of a wood shop and acquisition of archery and fishing supplies in a boys’ home. After they completed their fundraising, they gave $22,000 to the Primary Children’s Hospital of Salt Lake City. It was the first time a longtime fan went on his first elk hunt thanks to the funds they raised last year. In addition to the wheelchair, they bought him an off-road scooter after the hunt ended.

As a result of all the things we’ve been given, Chesser says he wants to give back. Taking our progress for granted is not an option for us.”

To ensure that Hushin continues to support all three of its pillars, it works with authentic brand partners. By asking questions such as, ‘can we connect to the people behind the product and do we enjoy their product?’ we hand-picked companies.It was always a good fit if both boxes would be checked,” McElrea says. Therefore, working with Can-Am, whose vehicles enhance hunting lifestyles, was such a natural fit. Can-Am aired Hushin in its Livin’ the Land series (see the full video above) highlighting real people who live off the land and inspire others to do the same.

All three pillars are where LaVere, Chesser, and McElrea see themselves in five to ten years. They want their community to grow, they want to continue to be involved in conservation, and they want to discover new causes and people to support. It is important that they continue to create content and hunt for new topics.

A BRP brand, Can-Am. Powersports or watercraft and engines constitute BRP’s core business. Can-Am offers a variety of off-road vehicles designed to outperform, whether it’s hardworking utility vehicles or high-performance ATVs built to tackle any adventure.

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