Yes, the L’Oreal Everpure Purple Shampoo is that great

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My blonde highlights can easily become tired when I have spent a lot of time in the sun and on the water. My hair can only withstand a certain amount of saltwater and sun before my blonde balayage ends up looking boring and brassy, even when I use a hair product with SPF. It’s usually impossible to go back after that. My bleached locks can be revived with a couple of at-home masks, but only a trip to the salon will truly work.

Then, I came across L’Oreal EverPure Brass Toning Purple Shampoo & Conditioner ($14). My hair was revived after just one wash with the drugstore shampoo and conditioner. This shampoo rejuvenated my brassy, blonde head in a single shower, and as someone who is extremely skeptical about products (especially those that cost less than $10 each…), I am not exaggerating.

Purple shampoo by L’Oreal fights brassy tones because of its deep pigmentation. Two tubes of the stuff are sold every two minutes.

When blonde hair starts picking up orange tones, purple shampoo has been found to be very gentle on the hair. “Especially for blondes and those with blonde highlights, purple shampoo is a great way to control extra yellow tones,” Juliana Ohlmeyer said. “Essentially, it’s a home maintenance regimen in between color services.”

Though I have tried other lilac and lavender hair products, I have yet to find one as inky and rich as L’Oreal’s. The first thing I noticed when I squeezed some shampoo into my hand was how dark the tint was. (To be honest, I was hesitant to use it on my hair fearing it would stain, that’s how rich this stuff is.) Nevertheless, it lathered up easily, bubbling into a purple foam that I let sit for about two minutes.

Then, I rinsing out (a heads up, the water took a while to run clear), I applied the matching conditioner, which had a purple hue of its own. In this case, I let it sit for a little longer (around 5 minutes) before washing. When my curls dried, I was awestruck at the results, even though I couldn’t see any noticeable difference while wet.

Brass was essentially nonexistent. Rather than stain, it took all those orange-y tones and Sun-In streaks and transformed them back into a similar version of the balayage I left the salon with nearly 3 months earlier. It wasn’t exactly the same, since salon highlights are not bottleable, unfortunately, but damn close. As a blonde, my hair looked brighter and blonder than ever before, largely untouched by brassy undertones.

The fabric was softer, noticeably silkier than before. Using purple shampoo strips away the “good dirt” and oils in my hair, which results in it looking dull. The Ever collection from L’Oreal, however, is formulated without sulfates, so it won’t dry you out. It’s infused with hibiscus as well as other hydrating ingredients, so while you wash it, it nourishes your hair.

Those of you with blonde hair should check out L’Oreal Everpure Purple Shampoo and Conditioner. To keep brassy hair at bay, you do not need to splurge on designer hair products. Click here for brighter, blonder hair, or find it on the shelf of your local drugstore.

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